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Designer pays tribute to Americana

Nov 13, 2020 11:24:22 AM
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 Designer pays tribute to Americana

Actress Javicia Leslie wears Vivienne Hu to NYFW at Spring Studios on February 7 in New York, US. 

Chinese American fashion designer Vivienne Hu exhibited her Fall/Winter 2020 collection on Friday, paying tribute to Americana and the romanticism of the Southwest at the ongoing New York Fashion Week (NYFW).

The women's ready-to-wear collection featured 40 looks that could be described as cowboy chic essentials, dreamy fighter pilot leatherwear, and smartly tailored down jackets.

The inspiration for the new collection was from the "beauty and sheer magnitude of the great American Southwest," especially the Antelope Canyon that "stole my breath away," said Hu.

"In this collection, I hope to capture the nostalgia of witnessing such natural grandeur while playing on the lore of the west," she said.

Hu launched her namesake brand in 2012, with designs blending European elegance and New York street style while incorporating exotic Asian elements. At the heart of her design philosophy lies the spirit of independent women, uniquely displaying both femininity and individuality..

She was presented Visionary Artist Award by the University of Southern California Pacific Asia Museum for her creative contributions to boosting Asia-Pacific cultural exchanges through design and arts.

Held in February and September, NYFW is one of the four major week-long global fashion carnivals, collectively known as the "Big Four" along with the Paris, London, and Milan fashion weeks.

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