China launches preparations for autumn Canton Fair with focus on emerging markets

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By Ma Tong (Global Times) 09:23, May 06, 2025

The 137th session of the Canton Fair concluded on Monday in Guangzhou, South China's Guangdong Province.

The 137th session of the Canton Fair, held in three phases from April 15 to May 5, saw a record turnout. As of Sunday, the event had attracted 288,938 overseas buyers from 219 countries and regions, a 17.3 percent increase from the 135th session, CMG reported. On-site intended export transactions totaled $25.44 billion, up 3 percent compared with the 135th session.

Amid rising global volatility, emerging economies and BRI countries are also engaging enthusiastically with China's flagship trade platform, tapping into the vast opportunities it offers.

Data showed that 64.9 percent of the buyers were from BRI countries, a growth of 17.4 percent from the 135th session.

For the upcoming autumn session, organizers plan global roadshows in key cities, targeting the world's top 250 retail giants and leading industry buyers to facilitate buyer-seller matchmaking and help firms expand international markets, per the CMG report.

Over the long term, this strategic pivot is expected to enhance China's trade resilience and promote a more balanced global trade structure, amid challenges brought by rising protectionism, Song added.

(Web editor: Tian Yi, Zhong Wenxing)